LCWaikiki is a highly successful retail brand in Turkey…. The brand signed a consultancy agreement with GMB to design the communication strategy and re-design the communication department in order to facilitate rapid growth.


Following the corporate analyses, interpretation of available data and with additional quantitative and qualitative research, GMB made suggestions to stop catalogue designing and newspaper ads, and instead, launch TV commercials, start CRM implementations and develop more marketing projects.


LCWaikiki gained valuable knowledge about the target market, thereby has greater access to the market and reinforce their success.

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