Challenge:
The Istanbul Chamber of Commerce (ICC) had ordered a new logo and corporate identity from one of the best brand designers, Mr. Bülent Erkmen, but had not launched it yet. When they met GMB, the representatives of the chamber expressed the desire “how can we increase ICC perception and awareness”.
Action:
As a result of the in-depth interviews with ICC executives and various members, GMB made the following decision: “ICC is not what it used to be. ICC is a proactive institution that provides services for its members, builds schools and establishes universities, making it a three dimensional organization, you can touch it and examine it.” We decided to make use of this concept for the launching. The press conference featured a 3D movie, and the entire city of İstanbul embraced the new perception of the ICC.