We transform your local brand into a national one or turn your national brand into a global one.
We know that brand value is different from company value and a brand value that we increase your “intangible assets” higher than the “tangible assets” on the balance sheets. We make your brand one of the most valuable brands in the world.

We believe that marketing means knowing target audience and product while combining these two aspects. We define whole parts of target audience and product through periodical qualitative and quantitative research which we conduct on product and target audience. We use CRM, CLM and CEM projects to solidify communication between the audience and brand and thereby build customer loyalty.


The brand positioning statement is simultaneous process of specifying the target audience of the brand in detail and of resolving the target audience’s current perception of the brand. While positioning, we define positive and negative perception about brand.

There are four integral components of the positioning statement;

  • Target Audience;

    Determination of attitudes, lifestyles, expectations, consumer behaviors, livelihoods, demographic and economic features of the audience who is desired to love and consume the product.

  • Frame of Reference;

    Brand’s prominent features, competitive advantages and common aspects with target audience.

  • Point of Difference;

    What are the characteristics of the brand that differentiate it from your competitors, create excitement and joy and generate interest in the minds of the target audience ?

  • Reason to Believe;

    What are the promises which make the target audience believe in your brand and brand privileges that persuade your target audience by quality, comfort, price and creating desire ?

The positioning statement serves as the constitution of the brand, from which we build Brand, Marketing and Communication Strategies;

1. Brand Strategy;

We define Brand Strategy of the product according to Positioning Statement. Our goal is to ensure that our customers attain a brand value that raises the “intangible assets” higher than the “tangible assets” on their balance sheets.

Brand Strategy includes the following items (COBI);
  • (Challenge)

    There may be various obstacles in front of you and you may encounter problems while managing the perception of your brand. We briefly list the “Difficulties” here.

  • (Opportunity)

    Despite these challenges and the tough competition, we also list “Opportunities” to determine the advantages and identify challenges that we are able to transform into new chances.

  • (Big Idea)

    The ‘big idea’ is the core of your brand. We create a slogan, a motto and the big idea that best describes the goals and personality of the brand.

  • (Implications)

    • Brand Essence: spirit of the Brand
    • Brand Pillars: personality traits and the cornerstones of the Brand

2. Marketing Strategy;

Marketing strategy is the strategy that combines all of your brand’s marketing goals into one comprehensive plan. We create a “Marketing Strategy and Implementation Plan” in order to raise public awareness, increase the number of your customers and enhance the value of your brand. The Plan uses the Positioning Statement and Brand Strategy to create a more profitable brand that grows to be loved.

3. Communication Strategy;

Communication Strategy is the set of implications of brand and marketing strategies on different communication channels and activities, such as advertising, PR, media planning, media buying, digital marketing, social media, and sponsorship. The goal is to deliver the brand’s messages to your target audience through the right medium and in the most efficient ways.

We provide consulting services for the selection process of execution firms in your campaign, and we regularly audit relevance of execution to marketing and brand strategy.

We organize major training sessions for brand representatives and managers on elocution, style, fashion, giving press conferences, media communication and interviews.

Become a global brand, it's worth it!