You are an artist, politician, scientist or businessperson. You have a career plan, you aim to be widely recognized, celebrated, and in short you aim to be famous. We make you a Brand Person in your region or country, if it is not enough in the World…

We conduct quantitative and qualitative research to determine a person’s features, pros, cons, aspects that could be improved (SWOT) and current perception through the eyes of the target audience. We define target audience segments and analyze every group separately. This analysis provides us a greater efficiency about efforts and budget in the branding process.


The brand positioning statement is the final product resulting from the simultaneous processes of specifying the target audience of your personal brand in detail and of resolving the target audience’s current perception of you and how that perception should be reshaped.

There are four integral components of the positioning statement;

  • Target Audience;

    Analysis of the attitudes, lifestyles, expectations, livelihoods and demographic data of the target audience who is aim to get attention, support and love.

  • Frame of Reference;

    Brand Person’s prominent features, competitive advantages and common aspects with target audience.

  • Point of Difference;

    Determination of characteristics of the Brand Person that differentiate it from the competitors, create excitement and joy and generate interest in the minds of the target audience.

  • Reason to Believe;

    Determination of the promises which make the target audience believe in Brand Person and major privileges that persuade the target audience.

The positioning statement is the constitution of the brand, after that it is time to define three main strategies;

1. Brand Strategy;

We define Brand Strategy of the person which wants to be a Brand, according to Positioning Statement,

Brand Strategy includes the following items (COBI);
  • (Challenge)

    There may be various obstacles in front of the person and the person may encounter problems while managing perception or may have to deal with powerful competitors. We briefly list the “Difficulties” here.

  • (Opportunity)

    Despite these challenges and the tough competition, we also list “Opportunities” to determine the advantages and identify challenges that we are able to transform into new chances.

  • (Big Idea)

    The ‘big idea’ is the core of the campaign; we create a slogan, a motto and the big idea that best describes the goals and personality of the Brand Person.

  • (Implications)

    • Brand Essence: spirit of the Brand
    • Brand Pillars: personality traits and the cornerstones of the Brand

2. Marketing Strategy;

We create a “Marketing Strategy and Implementation Plan” in order to raise public awareness, increase the number of your supporters and enhance the value of your personal brand. The Plan uses the Positioning Statement and Brand Strategy to answer questions about how you should be marketed to your target audience and which conditions people will best relate with you and follow you.

3. Communication Strategy;

Communication Strategy is the set of implications of brand and marketing strategies on different communication channels and activities, such as advertising, PR, media planning, media buying, digital marketing, social media, and sponsorship. The goal is to deliver your messages to your target audience through the right medium and in the most efficient ways.

We provide consulting services for the selection process of execution firms in your campaign, and we regularly audit relevance of execution to marketing and brand strategy.

We organize major training sessions for the Brand person on elocution, style, fashion, giving press conferences, media communication and interviews; In short, we become your “image maker”.

Every Person is a brand. We are creating stars.